This guide to the best TikTok beauty products was updated with newly trending makeup, hair care, and skin care products on ...

C ontent creator Jools Lebron sent the world reeling into its ‘demure era’ earlier this month when she posted a video on ...

How many times in life have you thought about quitting your job to do something you love instead? Huda Kattan made that decision 10 years ago and now runs beauty empire Huda Beauty, which Forbes ...

Dubai-based Huda Beauty is exploring the sale of its fast-growing fragrance division, Kayali, with Goldman Sachs advising on ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Confession: I scroll past every “clean girl” makeup tutorial on my TikTok ...

An honest review of Huda Beauty's Easy Blur Natural Airbrush Foundation, a lightweight, medium-coverage formula that offers a seriously natural finish.

Huda Beauty is reportedly exploring the sale of its fragrance brand Kayali. The Dubai-based cosmetics company was founded in ...

When looking to create a gorgeously smooth base for your makeup, ensuring your foundation ... look that I can’t wait to wear every day. Huda Beauty, you’ve done it again.

And there's a lot of makeup ... one's wedding day, it would be this. A natural yet full-coverage finish that'll last a ceremony, the after party and the after after party... Elena Chabo, Beauty ...

Back in the day, primers were very much focused on extending the wear of your makeup or filling your ... Everything about Huda Beauty's new Easy Blur Primer screams that it's silicone based ...