You’ve probably heard business leaders insist that marketing should never be seen as a cost center. The thinking goes that ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay relevant, it’s no longer just about having the biggest ad budget or the most ...

That’s the lesson: direct attention with intention. Don’t pitch the product. Show the life it makes possible. The relieved ...

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. The report was based on November 2016 through January 2017 Facebook ...

Android and iPhone owners are now equally common within the cellphone owner population as a whole in the United States, but the ownership ratio differs widely across demographic groups, according to a ...