Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...

Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital ...

SANTA MONICA, Calif., April 03, 2025--Nimble, the award-winning CRM designed for small businesses, sales teams, and marketing professionals, is proud to announce the launch of its highly ...

Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously under limited access, Meridian is now freely available to all marketers, ...

TECH NEWS : Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

A budget tracker for anything (including marketing) If you’re looking for a template that lets you track your entire budget, including marketing expenses, this tracker is versatile and beginner ...

Discover the most effective marketing plan templates for ClickUp, Notion, Airtable, Smartsheet, monday.com, Excel, Google Sheets, and more.

Not every channel in your marketing mix should be measured by direct purchases. Just last year, in North America, the average person owned 13 devices – a 63% increase from 2018.

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver ...