Faye Mear offers a simple guide to deciphering marketing jargon – and explains what it means for your practice.

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

By crafting tailored prompts, entrepreneurs can leverage ChatGPT to generate detailed, insightful, and actionable content for ...

Growth marketing leverages experimentation and iteration to drive business expansion. It emphasizes data-driven decisions ...

The prospect’s age may impact what will resonate most with them, though. That may also be the case with the amenities you ...

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

Hazer Group Ltd. has entered into a binding alliance agreement with Kellogg Brown and Root LLC, a global leader in technology and engineering solutions, for the commercial deployment and licensing of ...

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next ...

Compass, the largest residential real estate brokerage in the United States by sales volume, has fully launched its ...

If I were to list the biggest challenges marketers share most often with Marketing Week, forging a productive relationship with finance would sit somewhere near the top. Even more so in these ...

Optimizing the intake process reduces administrative workload and increases ... Now is the time to assess your current marketing strategy, implement new ideas and position your firm for long-term ...