Anyone can nominate a toy for the Hall of Fame. Museum staff narrows the field to 12 finalists each year. Fans can cast votes ...

Toy maker Mattel is releasing a doll honoring Emmy, Grammy, Oscar and Tony (EGOT) winner Rita Moreno, a prominent Latina ...

The Barbie Tribute Collection from Mattel showcases the contributions and immense cultural impact of women such as Moreno, ...

Rita Moreno has been an entertainment industry staple for over 70 years. Now, the "West Side Story" star and EGOT winner is ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

For parents, this isn’t just a simple oversight; it symbolizes a larger trend of inappropriate content targeting children. While Mattel has chalked it up to a "giant mistake," many parents and ...

You want to get your child that 'must have' toy and it is nowhere to be found. Use caution when looking online. Don't be ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Gabrielle Union and Dwyane Wade Kaavia's dreamhouse in honor of her 6t birthday party. The actress and NBA star shared an ...