Maybelline’s Instant Eraser Concealer has been around for years, lurking in makeup bags everywhere. To introduce it to a younger audience, the company is running a new ad campaign, with Naomi ...

which has proved incredibly popular on TikTok. . Another of Maybelline's most revered products, the Eraser Eye Concealer is a great dupe for several very high end under-eye brightening concealers.

Sophie Hinchliffe, 34, revealed that she swears by the Maybelline Anti Age Eraser Eye Concealer, and the cult favourite buy has just been reduced. Sharing a video of herself applying her go-to ...

Maybelline's Eraser Concealer has been dubbed the number 1 best selling concealer in the UK with one selling every 6 seconds.

In fact, some of my personal faves come from the drugstore. It goes without saying that Maybelline has been a longtime household name for its affordability and accessibility, and with current it ...

SAVVY shoppers can get their hands on some mega beauty bargains today, as Amazon slashes prices on thousands of items for its ...

Maybelline New York tapped international superstars Naomi Campbell, Gigi Hadid, and Ru Paul as the faces of the Instant Eraser concealer for its “ICONS campaign”. Launching in 2010 ...

The sale may have officially ended, but some of the best October Prime Day 2024 beauty are still going strong. As a ...

As the story builds, it’s revealed that they are talking about Maybelline’s Instant Eraser, the OG concealer. This marks a fresh direction for the cosmetic brand, with previous campaigns for ...

And, Campbell went on to say Maybelline “took everything amazing about New York City—the vibrancy, diversity, and energy” and “somehow bottled it up in a concealer.” The supermodel ...

The company owns 36 brands, including Maybelline, Garnier, NYX Professional Makeup, Redken, and CeraVe. A multinational company, L'Oréal is headquartered in Clichy, Hauts-de-Seine, France ...

The best part? It’s just $9 at Amazon. Meet the Maybelline Instant Age Rewind Eraser Concealer, and prepare for a runway-ready complexion. Hadid crowned the budget-friendly beauty gem a ...