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Burberry puts focus
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by "inconsistent brand execution."
Loss-making Burberry to focus back on outerwear in turnaround plan
STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update on Thursday (Nov 14) the struggling luxury brand said it will be less ambitious with prices for bags and shoes,
4h
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Hosted on MSN
9h
Burberry Ramps Up Turnaround in Effort to Revive Brand
Burberry
is also dealing with its own challenges. In July, the company issued a profit warning, halted its dividend and ...
1d
on MSN
Burberry Debuts Its Holiday Campaign and a Virtual Scarf Try-on Service
Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...
devdiscourse
6h
Burberry's British Revival: Winning Back Luxury Shoppers
Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...
PurseBlog
13d
What New Bags Have You Been Most Excited By This Year?
The game of designer musical chairs has been nearly impossible to keep track of in the last few years, but yes, brands keep ...
Wall Street Journal
6h
Heard on the Street: Burberry Reaches for Its Coat
Shares in the British trench-coat maker surged Thursday after
new
Chief Executive Joshua Schulman set out his plans to fix ...
7h
on MSN
UK Stocks Edge Higher, Burberry Boosts Mid-Caps
(Reuters) - UK stocks edged higher on Thursday, with luxury firm Burberry leading gains in the mid-cap index after unveiling ...
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