The Detroit Pistons named Jordan Brand executive Melanie Harris as the team's new president of Business Operations on Sept.

Nike ysed to rule the sportswear business. Its recent earnings have been weak. It has too much good competition.

Nike has become a huge part of the NBA culture with many players endorsing the footwear. Here's the 10 all-time greatest Nike ...

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

Vendors were looking to resell their vintage stock of Nike, Adidas and smaller brand sneakers to crowds of buyers looking to ...

Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

A New Era of Kits BeckonsLiverpool fans have a reason to rejoice as the club is set to end its association with Nike and ...

AI search start-up develops ‘sponsored’ question system in effort to gain share of $300bn digital ads industry ...

How brands are redefining casual fashion by focusing on self-expression, limited-edition releases and community building, and ...

American businesses hoped China would be a gold mine. That dream is dying and it could make it harder for the countries to ...

Shedeur Sanders was listed at the top of the college football season, with an approximate $3.8 million valuation.

Castore boss Tom Beahon says start-ups are second-guessing Britain’s status as a global investment hub under threat of higher ...