"I applaud Asics for its ability to transcend its traditional niche as a performance running shoe brand," Drew Haines, StockX ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Sarah, you’ve worked with brands that engender a lot of loyalty at Exos, Equinox, JetBlue, where you’re on the board. You ...

Under Armour became Sanders’ new home in 2009, and when he started his coaching career with Jackson State in 2000 he was able ...

FC Barcelona has officially announced the release of the "Mamba Collection," a collaboration with the Kobe Bryant brand.

A solid example might last 300 to 500 miles before the midsole and outsole break down and your legs start to feel it — one of ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Getting a shoe’s comfort, performance and style right is important. But these brands also have taken a page out of luxury ...

An iconic American global sportswear brand, Nike, has signed a talented Ghanaian fashion designer, Papa Oppong to join their ...

ComplexCon, a festival that combines music with pop culture, sneakers, and more, will be in Vegas this weekend with headliner ...

The fashion brand drops a pair of stylish short films loaded with the American hip-hop collective’s lyrics and lore, marking ...