Dončić initially wore the Jordan Luka 4 in his first game against the Dallas Mavericks. The new model is tailored to support ...

Los Angeles Lakers superstar Luka Doncic is one of the best players on the planet, and right now a markdown at Nike is making ...

Dallas Mavericks GM Nico Harrison continues to come under fire for the Luka Doncic trade today, nearly two months after the guard was sent to the Los Angeles Lakers.

NEW YORK, NEW YORK, March 13–16 — The motto for the boys’ competition at the Nike Indoor Nationals might as well have been ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

Luka Doncic has completely shifted the Los Angeles Lakers' championship ... Of course, Harrison's past working with Nike, Kobe Bryant, and Rob Pelinka, when he was Bryant's agent, sparked obvious ...

FSU's Luke Clanton flirted with the lead at the Cognizant Classic, still walks away with a memory his family will never ...

The USC star and Washington Commanders QB hanging out after the Trojans' first-round win drew plenty of notice on social ...

Nike also used Tuesday's stage to roll out a ... Former Mavericks owner Mark Cuban, who sat courtside in a pair of Luka 1 shoes to Tuesday's game, took in the absurdity of the moment.

The Lakers superstar was spotted wearing a pair of Louis Vuitton Nike Air Force 1 Low, listed at $5,516 on ... and Denver Nuggets. Luka Doncic went off with 19 points, 15 rebounds, and 12 assists ...