Angel City has hired veteran marketer Julia Victor as its first chief marketing officer. The new CMO will oversee ACFC’s ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new ...

In one of women's soccer's most lucrative sponsorship deals, USWNT star Catarina Macario signed a $10 million contract with ...

With Wimbledon well into its fortnight the spotlight has once again fallen on the Centre Court, but is tennis in turmoil?

On Holding is a premium, fast-growing footwear brand with strong brand equity, product innovation, and athlete partnerships.

Nike (NYSE: NKE) seems to always align with winners. It brought us the iconic "Bo Knows" campaign with two-sport star Bo ...

Alex Eala’s Wimbledon campaign continues as she teams up with Germany’s Eva Lys in the Ladies’ Doubles at the 2025 Championships.The unseeded pair ...

Coco Gauff was arguably won best-dressed of the tournament so far with her custom Wimbledon-inspired New Balance kit. The American debuted an intricately tailored two-piece kit consisting of a ...

The new five-year partnership will cover all eight T20 franchises, beginning with the upcoming 2025-26 campaign.

Not only are tennis fans treated to an avalanche of content from adidas Tennis on Instagram, but the brand gave us a full campaign photo shoot featuring its star players wearing the 36-piece ...

Nike and adidas are both leaning into their catalogs with retro apparel, but which brand has the better collection for Wimbledon 2025?

Tennis fans were displeased when Qinwen Zheng stopped in the middle of two consecutive matches at the HSBC Championships in London to change her shoes.