In celebration of the new film adaptation of hit musical Wicked, OPI Nails has released its 12-day Advent Calendar gift set ...

In this interview, Madelyn Cline reveals her makeup, skin care, and hair secrets ahead of “Outer Banks” season 4.

Have you seen it? Course you have! The viral lip stain is everywhere, with literally every beauty content creator giving it a whirl on TikTok. With a signature metallic purple/blue colouring, it's ...

With just a flick of liner and your tinted balm of choice, you can make your lips look twice their size, sans filler. Just ...

Ways to Remove Mascara Without Makeup Remover  As wonderful as it is, mascara can cause your eyelashes to become dry, ...

Tons of Oprah’s favorite brands are included in Amazon’s October Prime Day sale, including JW Pei, NYDJ, Barefoot Dreams, and ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

This festive season, your makeup should reflect the joy and vibrancy of the celebrations. By choosing high-quality makeup ...

I’ve been looking for a deep grey eyeliner for a while – I love grey liners but it’s a long time since I last wore one. Wonderskin sent me three of their 1440 Longwear Eyeliners and it was love at ...

With Navaratri celebrations underway, we bring you expert tips to hack it and enjoy the festive season hassle-free!

“Do not bake under your eyes,” she instructed. “Yeah, you can get away with it when you’re 20, not when you’re over the age of 50. You’re going to look like a greasy concrete block of cracky mess.” ...

Our Great Festive Sale offers a wide range of makeup kits to elevate your beauty routine. From everyday essentials to ...