Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Well, Honor saw that energy and raised it with a classic return serve. The brand’s sleek visual ad showcases the Honor Magic V3 from a profile view, making even a pencil look bloated. The key phrase, ...

Full-page glossy magazine ads also offer a high visual impact. Out-of-home ads effectively blanket specific geographic locations with low-cost brand messages per impression. Creative visuals and ...

If it ain’t broke…” After all, he noted, “Utility companies are not like other industries that have 50 different ad campaigns.” Year after year, Northwestern Energy consistently produces one after ...