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PepsiCo joins the growing list of advertisers pouring millions into Formula 1’s global audience. PepsiCo is the latest ...
NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson drank Sprite in the Coca-Cola brand’s most recent “Obey Your Thirst” ads, and the star athletes are not alone: Sprite has now ...
Edwards’ relationship with Sprite — which continued in a holiday ad that remixed “The Night Before Christmas” and a series of social-first spots — has coincided with his rising profile.
Pepsi agreed. “And it’s not just a UK thing, it’s an international thing,” she shared. “I live in St Lucia, and you know – you’re doing your shopping and ‘Last Christmas’ comes on and they start ...
The ideal Christmas advert, Tindall says, should leave you feeling “intensely happy, because that will tap into the System 1 pathway, it will lead to more profit gain as a business, it will work ...
Pepsi Max is encouraging Brits to hit pause on their busy schedules and embrace the festive season with its new ‘It Can Wait’ Christmas campaign. The marketing push aims to tap into the growing trend ...
But 2024′s Christmas ads have not been without controversy. Coca-Cola garnered criticism for its AI-generated recreation of its classic “Holidays are Coming” spot. “The Holiday Magic is Coming” ad ...
Coca-Cola launched its holiday commercial, “The Holiday Magic is coming.” on Monday. The 30-second video is a tribute to the company’s 1995 holiday commercial, “Holidays Are Coming.” ...
The Christmas ads of 2024 are anything but predictable. This year, festive advertising in APAC has been somewhat subdued, but for the brands that have invested, it’s a tight battle for consumer ...
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