Believe it or not, Halloween is coming soon and it's the perfect time to get creative with your makeup skills. While this ...

Fall calls for a style refresh, and after testing more than 70 lipstick shades, we consulted with professional makeup artists ...

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

The best stick foundations have a lot going for them. For starters, they’re buildable and hydrating and can even double as ...

Kajal Eyeliner: Infused with vitamin E, this long-lasting kohl formula glides on like butter and even has a sharpener in the ...

Lila Moss, courtesy of Instagram @lilamoss; Gabbriette, courtesy of Instagram @gabbriette.

Amazon’s best-selling fall sweaters include cozy cardigans, crewneck pullovers, cable-knit turtlenecks, oversized ...

Our editor's cart is full of Prime Day beauty deals, with discounts on a cult-favorite lip balm, a Dyson Airwrap dupe, and ...

The no-makeup look has been a popular ongoing K-beauty trend. Counterintuitively, the look does require makeup products, ...

Celebrity makeup artist Afreen Petiwala shares top bridal makeup hacks to help you achieve a flawless, Bollywood-inspired ...

If you’re looking to kick your gifting game into gear early this year, Bloomingdale’s has a wide array of beauty sets that make for great presents.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...