Sanrio announced a Rainy Day event featuring four Sanrio characters dressed up in raincoats and holding umbrellas. The event will run from June 7, 2024 to July 9, 2024 at Sanrio’s Harmonyland.

Sanrio's transforms into a high-margin licensing powerhouse with 44.9% revenue growth in FY2024. Read here for an analysis of ...

Sanrio hopes to announce a detailed plan to build accommodations at Harmonyland in Oita prefecture by the end of 2026, which marks the 35th anniversary of the park. Read Next Travel & Leisure ...

Sanrio CEO Tomokuni Tsuji, grandson of founder Shintaro Tsuji, ... Harmonyland and Sanrio Puroland. And it wasn’t long before the product range had expanded beyond dolls, ...

Sanrio runs a theme park called Harmonyland in the prefecture. The company will be selling exclusive Hello Kitty key chains and T-shirts at the domestic terminal.

Sanrio runs a theme park called Harmonyland in the prefecture. The company will be selling exclusive Hello Kitty key chains and T-shirts at the domestic terminal.