A strong marketing campaign is useless without strong operations. Most home service contractors blame their agency or ...

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next ...

Propagate Content, the production and talent company founded by Ben Silverman and Howard T. Owens, has acquired Parker ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Babak Taheri, Ph.D., published research looking at how the hospitality industry can use service design to market to an aging customer base.

Explore the CCI Salary 2025 for Management Trainees, Jr. Commercial Executives, and Junior Assistants. Check pay scale, ...

Standard Operating Procedures (SOPs) are the backbone of operational excellence for service-based businesses aiming to scale ...

While product marketers handle supply/demand issues through production scheduling and inventory management, services marketers don't have that advantage. The Marketing Response: Unlike the other three ...

StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced today it has been ...

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marketing research and competitive intelligence; pricing and promotion; management of auxiliary services; and industrial buying behavior. Prerequisite: Marketing Management (22:630:550 (FT) / ...

DTL has announced the 100% acquisition of Ushta Te (Talent Management & Outsourced Services Partner for Global GCCS) through ...