Hosted on MSN

YouTube is making it harder to skip ads, again

If you're an avid YouTube user, a Premium subscription is almost necessary at this point. That, or an ad-blocking extension. Not only does Premium give you access to ...
Android Authority

Hate YouTube ads? This key change will make you hate them even more

The YouTube mobile app is starting to hide its countdown timer and grayed-out skip button when it plays ads. The skip button now only surfaces after a user has watched a specific portion of the ad, ...
Morningstar

Clutch Report: 93% of Consumers Skip Ads, Brands Must Rethink Attention Strategies

To beat ad-skipping, brands must deliver relevance and creativity. A new Clutch survey finds that 93% of consumers actively skip ads, with a small percentage using ad blockers (2%). Despite ...
Business Wire

Clutch Report: 93% of Consumers Skip Ads, Brands Must Rethink Attention Strategies

WASHINGTON--(BUSINESS WIRE)--A new Clutch survey finds that 93% of consumers actively skip ads, with a small percentage using ad blockers (2%). Despite improvements in personalization and targeting, ...