The new minimalist-bent, soft activewear, intimates and loungwear label debuted its first collection of foundational layers.

Lululemon accuses Costco of making duplicates of several products, including its popular Scuba hoodies, Define jackets and ...

Thrift shopping in Michigan isn’t just about saving money – it’s about the adventure and surprise! With these eight amazing stores, your $45 can transform into a carload of treasures that would cost ...

Musicians have a long history of appearing as front-of-shirt sponsors and when they do, those kits always stand out from the ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

The "nWo" logo is one of the most recognizable in the world, but shockingly, the creator didn't see a dime from the design, a ...

James Piot has been all over the world with LIV Golf, but this week he's on the PGA Tour. His logos tell that story, too.

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

NORTH CHARLESTON — Buc-ee's toothy beaver logo is at the center of a lawsuit against a Lowcountry clothing store. The popular Texas-based convenience store chain — which has reputation for ...

A logo should be easily recognizable in large- and small-print. You want consumers to recognize your brand, whether it's embroidered on a t-shirt, on a billboard or in a digital ad on someone's phone.