The OG YouTube girlies will remember social media queen Aspyn Ovard. From her lifestyle content to a 2018 collaboration with ...

ColourPop Eyeshadows in Chipper, Fringe and Rex* <a href=" Decay Naked Palette (Naked) <a href=" Deep Truth Eyeshadow <a href=" Stay Matte Powder in Creamy Natural <a href=" Eye Tech Liquid Eyeliner* ...

The list includes finds from Charlotte Tilbury, Tarte, and more People / Getty Images / Lucas Possiede/WWD / Tarte Cosmetics ...

Inspired by Gellar’s legacy in horror films like “I Know What You Did Last Summer” and “The Grudge,” the new campaign aims to ...

About Maureen Kelly, tarte™ CEO & Founder From her 1-bedroom, rent-controlled apartment to a multi-billion dollar makeup empire, Maureen Kelly is at the helm of a female-led C-suite of ...

Country Music Royalty: Meet the 25 Legends Who Shaped a Genre! What JD Vance did in Iraq, as told by the friend who served with him Pilates cured my decade of chronic pain from an injury and ...

Everyone knows that you need to change your makeup and skin care routine after you turn 40, but now that I’ve reached this milestone, I’m quickly learning that there really isn’t enough ...

Bobbi Brown has launched not one but two groundbreaking cosmetics companies and written nine bestselling books on beauty, but she’s not a fan of traditional makeup. “I don’t like makeup that ...

TikTok has seemingly done the impossible, though, and discovered a contour wand by Tarte that has gone viral for its claims of being a “makeup artist in a tube.” Now, the makeup brand has ...

Tarte Cosmetics and NYX Professional, among others. THE WHY? While the toys boast cross-generational appeal; at once playful and nostalgic, there’s no doubt Mini Brands is a hit with Gen Z and Alpha; ...

Shoppers Say: "Buy this mascara! I've tried many many mascaras on the journey to find my favorite and this is by far my #1 pick!" "This mascara does it all. The volume and length are outstanding ...