TikTok is a beauty lover's paradise - it's a place to discover viral Amazon beauty products, keep tabs on the latest glam ...

We tested, reviewed, and rated dozens of lash lengtheners, only to discover that this drugstore find is the best you can buy.

The. The.

If it's Kate Moss-approved, consider us sold! Here's everything we know about the model-approved Charlotte Tilbury mascara.

Sally Beauty Holdings, Inc. SBH, a key player in the beauty retail industry, has been navigating a mix of opportunities and challenges in recent times. Known for its diverse product offerings and ...

Whether you're treating yourself or your favorite makeup mavens, it's never too early to get your gift hunting done before these limited-edition sets sell out. By Danielle Directo-Meston ...

The best makeup gift sets put a dash of glamour, a dose of shimmer, and the makings of a smoother, brighter complexion in the palm of a loved one’s hand. Those are all gifts worth giving ...

“When using waterproof mascaras, be mindful that the formula tends to be more liquid than the water-resistant or regular types,” says makeup artist Jennifer Nam, so it’s important not to ...

Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...