Google Play Protect will soon detect when an app changes its icon, and alert users to this behavior. Malicious apps sometimes change their app icon to evade removal, so this should help in a big way.

App store optimization also focuses on optimizing the app’s marketing copy, such as keywords, title, icon, screenshots, description and video, to rank it higher on app stores. That is why ASO is often ...

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Of course, simply having your brand icon on the home screen of a user’s phone means you’re more likely to stay on their mind, and two-way communication allows them to contact you should issues arise.

Four misfits are suddenly pulled through a mysterious portal into the Overworld: a bizarre, cubic wonderland that thrives on imagination. To get back home, they embark on a magical quest with an ...