Ulta’s limited-edition Wicked collection will come to life ... Inspired by Wicked‘s ultimate duo, this two-piece makeup brush ...

“It takes like 10 seconds,” he adds and tells viewers they should then see an “account linked” button back on their Target ...

The retailer has teamed up with Mini Brands to introduce toy replicas of more than 68 products by E.l.f. Beauty, Supergoop, ...

Whether you consider yourself a Picasso with a blush brush or a cosmetics novice, it never hurts to pick up a few new makeup ...

L’Oréal Cosmetics recently purchased the Makeup and Skin Care Brand, iT Cosmetics for $1.2 billion. Ulta Beauty partnered ...

Ulta Beauty, the nation’s largest beauty retailer, is proud to announce the launch of its new digital platform, Ulta Beauty ...

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion ...

ColourPop Cosmetics has teamed up with the hit Netflix show “Stranger Things” to announce a brand-new limited edition makeup ...

“Eyeshadow sticks are cream formulas that typically come in either a twist-up tube or as a chubby pencil,” explains makeup ...

Target will begin rolling out 'Wicked'-inspired merchandise on October 6 and it will be the exclusive retail marketing ...

Ulta Beauty, the nation’s largest beauty retailer, proudly announces its partnership with Universal Pictures’ new cinematic event, Wicked, for the launch of a multi-branded beauty assortment, ...

Taylor Swift’s red lipstick has been the subject of countless articles, tweets, and Instagram posts—but as it turns out, one ...