Both the president-elect and the incoming first lady announced their own meme coins over the weekend: the $TRUMP and $MELANIA.

The incoming first couple have launched a pair of meme coins in the leadup to President-elect Donald Trump’s inauguration.

A new meme coin launched by President-elect Donald Trump on Friday has hit a market capitalization of $13 billion, marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

President-elect Donald Trump launched his own meme coin early Saturday morning, creating excitement in the cryptocurrency world as the price and market capitalization of the coin immediately soared.

Throughout the weekend, the project soared in value as Trump and his aides prepared to reenter the White House. As soon as Monday, Trump is expected to issue new policy directives that could loosen crypto regulation and send the price of bitcoin and other assets skyrocketing.

US President-elect Donald Trump has launched his own cryptocurrency, appropriately called $TRUMP, sparking feverish buying that sent its market capitalization soaring on Saturday to several billion dollars.

A digital token debuted by President-elect Donald Trump has rattled the cryptocurrency market, attracting billions of dollars of trading volume while stoking concerns about conflicts of interest.

"The Trump meme coin stuff is bad for the industry. Don't delude yourself," Anthony Scaramucci wrote on Saturday.