Apple to go toe-to-toe with Meta – smart glasses expected
That's exactly what happened with the Apple Vision Pro, which was framed as a spatial computer rather than a VR headset.Now, it looks like the brand is taking steps to streamline that form factor. That's after news of smart glasses emerged overnight.
Apple Developing $2,000 Vision Headset, Meta Ray-Ban Glasses Rival
The Apple Vision Pro saw relatively low demand when it launched earlier this year—largely because of its hefty $3,500 price tag. Now, Apple's Vision Products Group is hoping to produce a hit with a slightly cheaper Vision headset without the "Pro" designation that costs $2,000.
Apple's 'budget' Vision VR headset will still cost $2000, likely to be launched in 2026
Apple is reportedly very optimistic about the appeal of the lower-cost Vision headset. With a significantly lower price point compared to the Vision Pro, the company expects to sell twice as many unit
Apple wants to launch smart glasses to salvage the billions it spent on Vision Pro
Apple is considering launching a Ray-Ban Meta smart glasses rival in 2027. It’s also reported that it wants to launch camera-equipped AirPods. The company is aiming to create more products that can use the Vision Pro’s ability to understand its surroundings.
Apple might release a $2,000 Vision headset next year
Apple’s Vision Pro hasn’t exactly reshaped the market, but the company isn’t giving up on headsets that combine the digital and real worlds. A new report
Apple is hoping to one-up Meta with its own smart glasses
Meta wowed the world with its Orion AR glasses a few weeks ago. Apple's Vision Products Group is now working on own take.
Apple likely to launch Meta-like smart glasses in 2027: Report
Apple is reportedly planning to expand its visionOS-powered device lineup soon. The company launched its first mixed-reality headset, the Apple Vision Pro, in 2023. Since then, it hasn't announced any major updates to the lineup barring the timely updates to vision.
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