Many sales personnel struggle with applying generative AI to specific tasks or have to prompt repeatedly to generate a useful ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

Regardless of whether you're offering a product or service, the essence of every business is rooted in effective sales.

The “it goes to 11” of marketing copy. This phrase always looks convincing— it's usually written in all caps at the top of ...

Understanding customer needs is the foundation of successful selling. This piece explores how to prioritize realizing ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

They tried to tell me it was haggis. I stayed calm, but eventually I said: "I'm a chef - I know the difference." That changed the tone pretty quickly! I've got no problem if something's gone wrong ...