Many years ago, floorcovering companies would have a management-level position that combined sales and marketing together, ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that ...

INDIANAPOLIS, May 2, 2025 /PRNewswire/ -- Allison Transmission, a leading designer and manufacturer of commercial and defense vehicle propulsion solutions, is pleased to announce the promotions of ...

Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game. The post Could AI be what finally aligns marketing and sales teams? appeared first on MarTech.

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

Many sales personnel struggle with applying generative AI to specific tasks or have to prompt repeatedly to generate a useful ...

Consider how different ... ways social media marketing drives growth. Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

Looming tariffs, fragmented shopping and uncertainty, oh my! Here are four opportunities to optimize marketing outcomes ...

Talk to your customers! Marketers often rely on the sales team to understand what customers care about. However, we are all involved in selling, and marketing falls under that umbrella.

Why You Should Work with a Certified Dynamics 365 Consultant.As businesses move toward digital transformation, choosing the ...