Marketing Management addresses the importance of companies being market-driven and customer-focused and presents current theories and practices of marketing management. Field Studies include those ...

A business needs to identify its target market or market segment in order to tailor their product effectively to the consumer. Market research Businesses use market research to identify customers ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Many years ago, floorcovering companies would have a management-level position that combined sales and marketing together, ...

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...