Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

According to reports, Apple is working to improve and polish iOS 18.1 for iPhone before the official public release next ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple's bringing physical buttons back from the dead, giving the iPhone 16 fast access to camera controls, customizable ...

Apple and Google are intensifying the AI arms race with rapid announcements, including making Gemini Live free following ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...