As Wendy's celebrates 55 years of its iconic Frosty, the chain has ramped up its flavor innovations with more new versions ...

Coldplay concerts aside, there might be a lull in actual sport at present, yet not so when it comes to sports marketing.

Lewis Hamilton's Ferrari rumors have been debunked, confirming his move to Ferrari in 2025 after completing his contract with ...

Greg Maffei will step down as chief executive of Formula One owner Liberty Media at the end of the year.

Nestle: "(The deal is) a key part of our strategy to move from what's a very local model today, very fragmented," said Chris ...

For the first time in the history of the sport, all team principals and drivers will be under one roof to unveil their ...

The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th ...

Formula 1 race director Niels Wittich has stepped down in a surprise move with three races to go and the title yet to be ...

KitKat has become the official chocolate bar of Formula 1, as global snack manufacturer Nestlé & automation giant Formula 1 ...

KitKat becomes the motorsport series' official chocolate bar from next season before the deal expands in 2026.

Formula 1 Nestlé KitKat - From 2025, KitKat will be the official chocolate of Formula 1, thanks to a new multi-year ...

The tie-up will officially start during the 2025 season, continuing through 2026, at which point it will expand.