Sheetz is one of the first convenience stores to have an exclusive map featured in the game. To celebrate its launch, Sheetz ...

Sheetz announced Tuesday the unveiling of a custom map in Fortnite, the massively popular battle royale video game.

Convenience-store chain Sheetz is debuting a custom Sheetz map in the Fortnite video-game universe. The “Sheetz Run: Only Up!

A map in the popular video game will allow players to go on their own "Sheetz run" featuring some favorite items.

The new collaboration will have players competing for the best times, with real-world prizes for some of the fastest completions.

The retailer partnered with one of the most popular gaming companies in the U.S. in a marketing move targeting young consumers.

Sheetz will be one of the first convenience stores to have an exclusive map in the game, available from Jan. 24 to Feb. 23 with a $25,000 prize pool.

You can already go on a “Sheetz run” in real life and earn points using the convenience chain’s rewards program. But savvy Fortnite players will soon be able to go on a virtual Sheetz run and compete ...