On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief ...

In this episode of Retail Media Unboxed, Nick Morgan, CEO of Vudoo, reveals how his company is redefining the shopping journey by making every brand touchpoint instantly shoppable. Nick explains why ...

In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement. Known for award-winning activations for ...

Creators Lounge presented by Meta Step into the Creator Lounge at AWNewYork, presented by Meta, where every connection is an opportunity. Meet brands, agencies, and investors eager to collaborate with ...

Given all the “SEO is dead” discourse lately, you’d think we’d have settled on a replacement strategy that fits this new era of artificial intelligence content discovery. And while I hate to be the ...

Last-click attribution has long been a staple in marketers’ measurement toolkits. It’s fast, widely adopted, and provides clear signals that can guide real-time decision-making. But while useful and ...