"An important step in integrating AI into PR is knowing when to draw the line. Relying too much on AI can backfire," Hanae ...

There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.

MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for ...

Publicis Groupe will combine the benefits of Epsilon and Profitero, with Mars United’s proprietary data on shopper behaviour.

Heinz launches special green, brandless packaging in an effort to connect with consumers in celebration of Saudi National Day ...

Joe Dickinson, Chief Music Officer at WithFeeling said, "Keith’s leadership will help us achieve our goal of becoming the ...

Awareness about the Advertising and Marketing Communications Code changes was raised through billboards, video assets, and ...

With Conrad Egbert in the lead, PRCA MENA will expand its reach and offerings to students, individual members and corporate ...

The luxury hotel and resort brand has launched its newest global campaign themed entirely around its signature butler service.

MSL's Sophia Boudjemaa writes on how the industry needs to move past the target audience as a measure for effective ...

Snap reveals a new profile design, toggle between personal & public profiles, video 'replies', a Lens Studio rebuild, and a ...

Pinterest - in partnership with DMS - highlighted why 25 million people in the MENA region are actively engaging with ads on ...