AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently. Kellanova is ...

Russ Torres was recently promoted to president and chief operating officer to help lead this transformation, according to the company's latest earnings call. He was previously the group vice president ...

It was (yet again) a year of common, often unifying themes for the 2022 Top 100 Consumer Goods Companies. Incorporating information from the financial results of publicly owned consumer goods ...

The Consumer-Packaged Goods (CPG) industry is undergoing a rapid transformation, driven by evolving consumer expectations, increased competition, and the rise of digital technologies. Artificial ...

But optimizing for these systems isn’t as simple as it appears, says Jason Goldberg, chief commerce strategy officer at Publicis Groupe. “Answer engines are probabilistic rather than deterministic — ...

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future. In this episode of Expert ...

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future. In this episode of Expert ...

With artificial intelligence becoming more mainstream, the food industry is embracing innovative AI technology to stay ahead of the innovation curve. Generative AI, for example, is becoming a powerful ...

COVID-19 drove people to reflect on their priorities, elevating concepts like community service, equity, and sustainability. A decade ago, values like these weren’t front-and-center, operational ...

When consumer expectations shift as quickly as digital trends, operationalizing a consumer-centric strategy is one of the most pressing challenges for global brands. How E.l.f. Beauty Is Pushing ...

The company is participating in an early pilot that allows it to create interactive, diverse consumer profiles with simulated conversations so it can test ideas in real time before moving on to human ...

“Potty With Pull-Ups” brings in content featuring intellectual properties from Disney Jr., such as Mickey Mouse, to help parents navigate the potty training process with their children. SpartanNash is ...