Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget ...

TikTok avoids a U.S. shutdown with deal, but brands and marketers still face uncertainty until China gives final approval.

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still ...

Low-value, duplicative content drags down visibility. Break free from content-only SEO and build a smarter approach to AI-era ...

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly ...

Google will update its Misrepresentation policy specific to the Dishonest Pricing Practices. Specifically, this will require advertisers to disclose the payment model or full expense that a user will ...

Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client ...

Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights.

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs ...