The CPG holding company Kellanova, which owns Pop Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase-based data to snack on.

Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

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