AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
American, anti-tariff sentiment extended into the larger Canadian advertising market? It depends on who you ask.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...
Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The ...
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly.
Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...
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