The CPG holding company Kellanova, which owns Pop Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase-based data to snack on.

Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google’s recent decision to hang on to cookies indefinitely risks perpetuating the worst parts of the digital ad business.

Perplexity is now trying to raise funds at a $14 billion valuation, although it only generated $34 million in 2024.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven ...

Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

DV360 adding Adelaide’s Attention Unit as an optimization signal could help wean buyers off bidding on ad inventory based on ...