Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Avonmore, the dairy business that forms part of the food and agri-business co-op Tirlán has launched a new campaign Called “Make Every Day this Good”, the campaign was created by goosebump and tells ...

The IAPI Industry Census for 2023 estimated that the average creative pitch costs agencies nearly €60,000 in staff time and ...

Recall of Irish language ads has increased, with 57% of people remembering seeing or hearing ads in Irish recently, up from 50% last year according to new research from GroupM’s Media Tracker which is ...

Planned by PHD and Source out of home, the campaign’s LIVEPOSTER-enabled countdown mechanic is what adds a new sense of ...

Yvonne Caplice has been appointed as managing partner of Bloom Advertising. Caplice joins the agency from TBWA\Ireland where ...

While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves ...

The campaign runs across TV, VOD, digital and social, and is supported by in-store activations. It continues Publicis Dublin’s run of fun, standout advertising for the Tayto brand – tapping into ...

Droga5 Dublin, part of Accenture Song, has rolled out a major new European campaign for Smyths Toys, one of the largest retailers of toys in Europe. The campaign will run across TV and social channels ...

A key part of the rebrand is a new hero campaign called “A Nation Delivers”. Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring strangers to help ...

Creative agency Forsman & Bodenfors Dublin (F&B) and Allianz have used the streaming platform Spotify to harness “the power of music, science and data” to help improve the road safety behaviours of ...