News

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.
Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.
Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.
In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost ...
In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital ...
South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.
In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social ...
Rasna Pvt Ltd has acquired the beverage brand Jumpin from Hershey’s India. With this acquisition, Rasna has entered the ready ...
India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and ...
Our weekly roundup of the latest appointments and account wins news from Taboola, Zee Media, BPCL, SRV Media, and many more.
The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing ...