Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here ...

Razor brand Dollar Shave Club hosted 23 men on three-day retreat for them to test the new product and deliver the campaign ...

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, co-CEO Jenica Myszkowski ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

After customer surveys, Furniture.com moves from being a lead generator to a marketplace with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. For years, ...

Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more ...