Demand Gen Report10h
Madison Logic Partners With Gong To Help Enhance Revenue Workflows
Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence ...
Demand Gen Report18h
Layering Intent & Signal Data To Surround B2B Buyers With Relevant Content & Messaging
Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach — meaning ...
Demand Gen Report2d
From Hype To Action: A Practical Guide To Successful AI Implementation
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the ...
Demand Gen Report7d
80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...
Demand Gen Report13d
Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, ...
Demand Gen Report8d
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success ...
Demand Gen Report9d
Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales ...
Demand Gen Report13d
Powering Personalization Through Signal-Based Marketing
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while ...