"Agentic AI" has quickly moved from theory to boardroom conversation. This is not just generative chat tools getting flashier ...

In today’s Digest, we cover Meta launching a UK ad-free subscription, Trump signing TikTok’s transfer to US owners, and ...

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key ...

Audience intelligence company NumberEight has announced a strategic partnership with DAX US, the global market leader in ...

In today’s Digest, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, ...

The UK’s digital advertising market continues to power ahead, with IAB UK forecasting double-digit growth through 2026 after ...

Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it ...

The figures shared by Caretta Research at DMEXCO highlighted a simple fact: DOOH is now one of the strongest growth drivers ...

In that instance, the upper and mid-funnel become more critical in a shortened marketing funnel. The irony of brand building ...

For all the hype - and endless declarations that AI is the “future of advertising” - it has yet to deliver real ad dollars.

Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum ...

The US remains the most mature retail media market. In Europe, local leaders like Carrefour are driving adoption. In Latin ...