The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell ...

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the ...

The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.

Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than ...

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer ...

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results.

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final ...

The Mondelez brand decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers on ...

To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of an effort to tap into ...

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.