Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell ...

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Actor Tom Holland is best known for portraying your friendly ...

Maxwell House is running a tongue-in-cheek campaign that rebrands the 133-year-old Kraft Heinz coffee label as Maxwell Apartment, per details shared with Marketing Dive. Consumers can purchase Maxwell ...

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results.

The Nestlé brand’s latest effort includes videos, out-of-home ads, experiential activations, influencer collaborations and a sports partnership.

The Mondelez brand decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers on ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than ...

My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.