Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.
Artificial Intelligence - Half of business leaders expect AI to replace traditional search engines for lead generation within ...
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, ...
Explore five key B2B website UX trends—including AI-driven layouts, micro-agents, and sustainable design—that enhance ...
Explore how customer data platforms (CDPs) and real-time activation work together to meet rising buyer expectations and drive faster marketing performance.
Often, CEOs who are disappointed with their marketing team's results are focused too narrowly on short-term performance metrics. Savvy marketers, on the other hand, know that allocating 100% of ...
As AI-generated content proliferates, Google is stepping up its game by updating its policies and refining its algorithms to combat spammy content. For digital marketers and communication specialists, ...
In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...
Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...
Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...
If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...
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