Lacking the Apple Intelligence updates, early adopters seem to be there for the camera, the battery life and the Tim Cook ...

From Lu Wang's "Apple Wins Big as $250 Billion of Index Trades Hit Wall Street" posted Friday by Bloomberg.

"Isn't AAPL essentially a single product company, since everything else it sells is an up-sell after a consumer buys an ...

Thursday turned out to be big day for Apple, which gained $8.18 (3.71%) to close within $10 of its all-time high ($237.23).

From CNBC's "Dow futures are little changed after index closes above 42,000 for the first time: Live updates" posted early ...

I'll be presenting — not reporting — along with Horace Dediu, Ben Bajarin, Gene Munster,  Daniel Ives, Laura Martin, Jay ...

A Worthy iPhone Upgrade, No AI Necessary" posted Tuesday by the Wall Street Journal.

"Apple will analyze the data once a month and then notify people if they show consistent signs of severe or moderate sleep ...

Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. Apple 3.0 Archives Apple 3.0 ...

"Apple has both subprime exposure and terms associated with its current program that could be costly to take on for any ...

A place for Apple traders and investors to share their best ideas.