Marketplace automation boosts CX by ensuring that the right pricing, availability, and promotions reach the right channel at ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Learn about the benefits of generative AI storytelling as a way to brainstorm ideas, research topics, and get creative juices ...

Namita Gupta-Hehl is a strategic marketing and communication leader with 25+ years of experience globally, currently working as the Global Head of Audience Experience and Engagement at SAP Enterprise ...

New banking tech like AI and business data clouds can streamline bank data infrastructure for better efficiency and security.

Distributors need stronger tools, better information, and real collaboration from their manufacturer partners for successful ...

Jenn’s an experienced writer, editor, and strategist, and is the Editor in Chief of The Future of Commerce + Customer Engagement, an industry award-winning site. She’s a contributor to some of the ...

Sustainability in media and entertainment is in the spotlight as the industry prioritizes environmental practices like ...