From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.

And now, your winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

The future of food is bold, authentic, and global. Consumers crave meaningful flavors with transparency and health, and ...

TheOrganic & Natural Health Association was generating buzz on socials with the news that more than 50 citizen lobbyists representing a consortium of 15 national nonp ...

Who is moving up and who is moving on? Get updated on the latest new hires, plus awards and honors, in the natural products industry.

Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends ...

This month, a specific form of magnesium is capturing consumers’ attention: magnesium glycinate. As Pamela M. Peeke, M.D., ...

The American Botanical Council's Herb Market Report shows an increase in sales of herbal supplements for 2024. Find out what grew in popularity.

NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical ...

Take a look at the science-backed benefits of saw palmetto, and expert insights on key quality factors with nutritional supplements.