J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal. The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources,

J.M. Smucker Co. agreed to sell its Voortman Cookies business to CapVest Partners-controlled Second Nature Brands for $305 million, as the US snack maker looks to focus on its core operations.

Ohio-based Second Nature Brands to purchase the cookie maker in an all-cash deal, though it has said whether it will maintain Voortman’s Canadian operations and work force

Second Nature Brands LLC, a portfolio of better-for-you snacks and treats brands, today (Oct. 22) announced it has an agreement to acquire the Voortman cookie brand from J.M. Smucker Co. Price was $305 million in cash.

J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal.