Kawaii (Japanese: かわいい or 可愛い, [kawaiꜜi]; 'cute' or 'adorable') is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity.

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Kawaii culture is a Japanese cultural phenomenon that celebrates cuteness through people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness.

Today, the element of “kawaii” can be seen in various fields in Japan, such as art, fashion, food culture, and the service industry, and its influence is spreading not only within Japan but also around the world.

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Mar 26, 2025 · What is kawaii, and how has it impacted the world? From the meaning of kawaii, its fashion, art, and history, to places to visit, here is all you need to know.